India ranks second in the world in number of active mobile phone users. The number of people owning and using cell phones continues to grow. 1 billion smartphone users are expected to sell in the next year, doubling that in the number of PCs. With over 10 billion mobile internet devices expected to be in use by 2016, that’s 1.4 devices per person on the planet. According to some recent research, moms spend 53% of their app usage time playing games on Android phones. On iPad, that’s 48 percent of their app time, and on iPhone, 31 percent. “Moms are gamers too.” Hence, you can definitely experience its explosive growth.
But it’s not as green as it seems. Starting and establishing a mobile app development business is a daunting task. Some challenges faced by start-ups are:
- Resource limitation: It’s not that companies don’t have access to in-house programming talent, they usually do. However, most of that talent will have experience on the Windows side; not necessarily on popular mobile platforms like Android and iOS. Windows can and should be a part of any mobile platform discussion. However, that’s only part of it and there’s work to be done on Android and iOS. But let’s be honest. If you are a 27 year old mobile developer, would you be looking for a job within a company’s internal app development team? Or will you try to join one of the seemingly endless supply of mobile startups that seem certain they can make millions with the latest hot app?
- Safety: Every mobile device manufacturer understands the importance of security and offers solutions for it. Sometimes different mobile platforms provide varying degrees of support to protect the data stored on the device. At the same time, not all mobile applications require the same level of security, and users don’t like multiple logins to access data on the device itself or backend data. However, the responsibility for data protection falls squarely on the shoulders of the application developers, who then have to build encryption into the application down to the file system level
- Collection and implementation of ideas: When starting a new business, the first point that matters is the objective evaluation. Gathering all ideas. And not just fall in love with those ideas. Rigorous study and investigation are also important. Refer to experts and then make a decision. According to a popular business trainer “When you choose to open a business, your chances of success and satisfaction are greater if you love the work you do.”
- What is their business model? Do they sell their own apps?
- Finance: Most people assume this is an easy ride especially for someone whose father is already a billionaire whereas, whether it’s an investor or your father, he wants to see big projections before agreeing to invest in your new business. Whatever type of business you’re starting, from a one-man home-based business to a high-tech manufacturing plant, you need to be clear about how much money you’ll need and where you’re going to get it.
Regardless of your challenges, which you will face. There are few important qualities that can lead you to success:
- Appropriate platform – Your app should be optimized for a mobile user. Make sure your app is compatible and working for all brands and devices.
- Easy to use – Your app must look great. Even the best app idea could falter if it’s not packaged in an eye-catching and colorful way. Your app should be easy to install, easy to access, and easy to use. Sketch out how you think you would like your app to work and spend some time making it simpler.
- Memorable and shareable – Your user should be left with a great impression. Use every design technique, wording, and interface possible to make sure your user never forgets their experience. The most successful mobile apps are the ones that are easily shared. Your app must have a feature that rewards users for sharing it with other users.
- Spontaneous – Any app must be accessible for short periods of user activity. If your app is only good for long, sustained usage sessions, it probably won’t be successful.
- Economic – It’s child’s play. The cheaper something is, the more likely users are to download it. Try a free version bundled with a full version.
- Demographic Targeting – Know your audience. Not everyone will want your app, so focus on users who will.
- Fun – Perhaps the most important quality in any app is its level of fun capability. Take the time to entertain your users beyond whatever the core function of your app is.