Eye-catching web hosting and Facebook marketing
What works with social media for entrepreneurs?
Facebook Mobile for Business
To begin with, most websites and blogs are built using WordPress. Therefore, the security of your Word Press website or blog is paramount.
There are two very interesting security plugins for bloggers using WordPress. Imagine this scenario. One day you wake up and your blog has been hacked and every single post has disappeared. Thank God for backups. It could be absolutely disastrous if someone were able to hack into your WordPress site. SecureWP and WSDSecurity are two plugins that can be used collaboratively and give you more security for your WordPress blog.
- The password generator generates super secure passwords that no one can guess. If you have an administrator who has full access to your account, you need to be sure that you are generating highly secure passwords.
- Many hackers use intelligent systems. They go to a WordPress blog and look at the source code so they can know what version of WordPress your blog is running. These plugins purge the WordPress version from the source code. Hackers try to exploit the challenges of your WordPress version, so by stripping the WordPress version from your code, it’s extremely difficult for automated attacks to target your blog.
- When you try to log into WordPress with the wrong password, it generates a response. These automated systems look for those answers in an attempt to hack your blog. These plugins remove that response entirely. Instead they jingle or flash the login screen so that you, as the user, know you have the wrong password, but a machine or software tool wouldn’t know, therefore, automated hacking attempts are reduced.
Facebook Marketing on a mobile platform
Four hundred and eighty-eight million people use mobile Facebook every month. It is larger than the entire population of the United States. Also, three hundred million images are uploaded to Facebook every single day. Nearly one billion members take photos and upload them to Facebook using their smartphone. People have Facebook on their smartphones and they check Facebook when they’re in line waiting for a coffee, stuck in traffic, and they do it almost everywhere, which makes mobile users very important to Facebook. Half of Facebook’s nearly billion users use Facebook through their mobile device, and they’re actually twice as active as non-mobile users.
People have a tendency to never leave home without their mobile device. This is wonderful news for entrepreneurs! The more you as an entrepreneur can get your message across to those users who are in constant contact with their circle of friends, the better. Marketing has gone from trying to get your message in front of people at certain times to becoming a complex part of their social experience. The ads come through their news feed, and users don’t even know what they’re looking at are ads. Facebook’s mobile ad click-through rate is an astonishing four times that of Twitter!
Facebook, Instagram and cameras
In the past, Facebook’s sweet spot was mobile. They were behind the eighth ball in developing a solid app, so with the purchase of Instagram, Facebook took the lead in this market. Show the market that Facebook takes mobile seriously. Instagram is just a mobile app. You must view photos through an Instagram partner, but Facebook may implement an Instagram.com profile where users can share their photos across the web. It could be a completely new social network like Pinterest.
Steve Jobs was a mentor for Mark Zuckerberg and Facebook is rumored to come out with its own smartphone. They could take a cue from Apple’s book and work on a whole new market in the smartphone industry. It would be a whole new developer market which is perfectly viable. At some point, there will be more mobile phone subscriptions than people on the planet. The whole world is in your hands with a smartphone. You can check your email, check in with friends, view the news, use apps to do just about anything. It will only grow and it’s a wonderful thing to connect people across the world. Facebook’s mobile app is still relatively limited. For example, you can’t share to the app. Hence, many people use Safari to view Facebook on their smartphone and thus access the social media network. Facebook could very well venture into the hardware market in the near future to capture more market share within the booming mobile market.
Application for managing Facebook pages
Facebook page manager is a great way to manage multiple pages. You can access your page on the fly, post content and quickly respond to comments and moderate them. It is very useful for entrepreneurs and entrepreneurs. The latest update to the Facebook apps for iOS and Android will now allow you to tag your friends in status posts and comments. The feature, which has long been available on the Facebook site, can be activated by typing “@” followed by the name of the friend you want to tag in the comment or status update. You can use this feature on your iPhone, iPod Touch, iPad, or any Android device running the latest version of the Facebook app. The biggest feature still missing, however, from the Facebook mobile app is sharing. This means that half a billion people a day are unable to share something on their mobile device.
Marketing tips for business
Mobile users should be engaged and treated differently. It’s all about content. Mobile users automatically use the News Feed, so the more you can be an effective content producer, the better.
- Shorter posts are better: 160 characters or less
- Be fun
- Use photos
- Ask short, sweet questions
- Include a call to action like “like” or “add your comment” or “click here”.
Local Businesses and Facebook Mobile Marketing
For a long time, people could set up a check-in arrangement. Offers are only available if you have a place page. But if you don’t have a place page and can’t set an offer, you can instead periodically post a status update, like “You’re reading this on your phone, come in for a free latte.” Every single member of your staff should know all the ins and outs of what your business is doing on social media. Offer a coupon on the spot if people check in. Encourage visitors to take a picture of themselves in your shop and post it on Facebook. It can go a long way and excite people if they see their friends at the store.
Facebook and the future of marketing
There have been many changes with Facebook since it went public. Some of the changes include “sponsored posts” and making it harder to access the news feed. Edgerank is the algorithm that goes through all content on Facebook. The content passes through the Edgerank filter, and this is how it determines what content will be shown in the news feed. Ultimately, Facebook is saying that they will only show your content to on average sixteen percent of your fans. There are, however, some tools that can increase your visibility on Facebook.
- Friends lists
- Interest lists
- Sponsored Stories
- Promoted posts
- Reach Generator guarantees up to seventy-five percent of your content
As a marketer, you can do some split testing and allocate a budget to see which one will work well for you:
- Or a Sponsored Story which is a post made on your fan page that gets turned into an ad
- Promoted posts that will be visible to mobile users and have more visibility in the news feed, which is what people watch on their mobile device.
There are some creative ways around this. Fan page like George Takei (an actor) is a page that has a phenomenal following and has a very high engagement rate. He studies successful fan pages and looks at their page to see how these brands are achieving fan engagement. People on Facebook want to know that there is a real human being behind the brand.
Entrepreneurs have invested heavily in building a fan base. People have expressed concern and frustration stemming from the fact that Facebook now requires more investment to make your content more than sixteen percent viewable. Next to every single post on Facebook, you are given the option to pay for your post to be more visible. The big denominator problem is when companies have a huge fan base, so if that person doesn’t interact with the fan page on a regular basis, they won’t see the content. It can get very expensive to promote a post, sometimes three hundred to five hundred dollars per post.
Why should you use a sponsored post on Facebook?
If you have a webinar or special event coming up, a promoted post might be a good option. Some businesses have been able to double their reach, increase engagement with promoted posts. If a page has low fan counts or has a plating or engagement rate as low as less than two percent, you may want to play around with promoted posts to see if it’s a worthy perk. You can reach mobile users better with a promoted post.
Web Hosting Tips for Facebook Visibility
If you’re like most entrepreneurs, you have a website or blog that serves as the ultimate destination for visitors. Some people call it their “money site”. A Facebook fan page for your business can funnel visitors to your website or blog, where hopefully the visitor will perform the MDA (most desired action) like signing up for your email list or purchasing a product. So, as a business owner, it is imperative to keep a professional looking website or blog online. This can be done with a web hosting account through a reputable hosting company that offers tools like WordPress, Joomla or Drupal content management systems to create an engaging web presence.