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Mobile apps play the role of marketer for businesses by surpassing all other methods of promotion and advertising. However, not all apps prove to be a great tool for marketing a company’s products or services. Apps that are simply beautiful to look at or have great features may fail to convert users due to complex UI or navigation. Therefore, the main focus of developing a mobile app must be on conversions rather than just making it beautiful and innovative.

There are many ways to increase your app’s user acquisition rate and ensure conversions. Here are discussed some of the most effective ones for you.

Make the onboarding experience smoother

User experience (UX) determines the fate of an app, especially during onboarding. It is the first point of interaction with the users and thus can leave an everlasting impression on their mind. Therefore, make it as simple as possible by providing actions to minor users. Make registration/login quick and hassle-free while preventing users from entering too much personal information. Use graphical illustrations and gestures instead of long boring texts to instruct them on the use of app features.

Optimize app loading speed

Users mostly stay away from apps that take longer to load, causing a lag in what they want to achieve. Work to optimize the speed of your app while it’s in development. If you can win users’ interests in the first place with its speed, there is a great chance of optimizing your conversions.

Push notifications with personalized offers

After analyzing the behavior of your users on the app during the first active sessions, develop a strategy for sending them push notifications. Push notifications are effective in converting users when they are relevant to their interests or preferences. It gives users a hint that you have something just for them. Personal offers make them feel cared for and therefore can better persuade them to make a purchase or to avail of your service.

Encourage users with bonus points or prizes

Users like appreciation! Give them little treats as they complete a task or check out an order with bonus points or rewards. Encourage them to accumulate more of such points or rewards that they will later get a great offer. While it’s a great way to encourage user engagement on a consistent basis, user churn will decrease significantly. Users will always have a reason to come back and make some purchase/order inquiries.

Include social media integrations

Popular social media platforms like Facebook or Twitter have massive user base and hence integrating your app with them can earn you lots of users through referrals. The trick here is to use eWOM (electronic word of mouth). Your need to get current users with referral rewards to spread the word about the benefits of your app using their social media accounts. Customers are your biggest advertisers and hence any positive feedback will surely convince others to use your app and realize its benefits.

Get users influenced enough that they not only stay but actively go through the conversion funnel i.e. reach the final checkout or interaction point in the app. Overall, the tips above explain how to make your app’s journey smooth from the start, persuade users with customized features or offers, and keep them engaged throughout. If you have an idea in mind for an app and you want it to get the most conversions, keep these tricks in mind and ask your developers accordingly.

By skadmin

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