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Ecommerce website designing has become more popular and easier nowadays with the availability of various new online themes and payment processing systems. But while designing an ecommerce website there are some key usability elements that should be kept in mind besides security issues. Deciding what product or service to sell is the easy part. The important part is how you can create the best user-friendly design to engage and attract users and convert them into a customer from a potential visitor. The following tips would help you build a successful ecommerce store, maximize your conversion rate and increase your sales.
WEBSITE USABILITY- The main focus of the site would be the products, so the main layout should be uncluttered and should avoid having a lot of text or any kind of distractions. If the site has too many options, the visitor can get confused, seeing your site the visitor should be able to find what he is looking for easily.
FASTER WEBSITE LOADING – Since there are thousands of web shops selling similar products, don’t expect a visitor to spend too much time on your site if your site’s loading time is slow. Also you should choose a good web hosting company as your ecommerce sites are mostly image rich. Follow some basic guidelines such as using JPEG for larger images while using PNG for other images, including inline CSS and JS in your HTML, using common image folders, and so on. Also give importance to some technical server issues like using VPS or dedicated servers, caching and HTTP compressions.
PRODUCT ACCESSIBILITY AND IMPROVED SEARCH – Many times a visitor will try to do a quick search or refine their searches by prices, dates, names. So your search features should be easy and easily navigated for visitors. Some visitors may be looking for an expensive product or others may want a trendy one, so the search functions should offer plenty of options and allow them to search based on prices, colors, sizes, and more. You can also provide thumbnail images on search pages; more images increase the possibility of a sale. It also recommends your best products or related products based on searches made by a specific visitor. Use breadcrumbs to let customers know exactly where they are on your site.
EASY CHECKOUT PROCESS – After a customer selects a product to buy, provide them with a simple and easy checkout process. You can provide a one page checkout or a step by step checkout system. According to statistics, a good percentage of people abandon their cart at the last moment. You shouldn’t use very long payment forms; just try to keep only vital fields like Name, Billing Information, Payment Method. The best way is to allow your visitors to shop as a guest without any login and provide them with the registration form during the final checkout. Many people also aren’t comfortable shopping online, so think about possible concerns like security, order and delivery requests, and more. It also sends a confirmation email after the order has been placed with details such as order price, quantity, delivery time etc.
PAGE TESTING AND OPTIMIZATION- To end up with a very successful ecommerce website you need to do a lot of testing for various types of pages, checkout pages in your website. You need to conduct many types of analyzes and tests, namely A/B tests and multivariate tests for the website. There are many web tools like Userfly, Crazyegg, Vertster, Sitespect that will help you collect data, analyze information and implement the best design to provide the best user experience and maximize your sales.